ROI questions?

If you are riddled with repeated conversations about the value and possibilities that exist through participation on the social web, or if you get the occasional ‘what’s the ROI?’ query, this article may help you to enhance your current response.  So much of the progress delivered through these efforts remains unseen, but Barak Obama and team entered the space and took advantage brilliantly.  An impressive effort IMO.

Trolls

Fascinating, frightening, sad… the New York Times Magazine ran a brilliant article about internet trolls.  Commonplace for many of us – we have been dealing with these trolls in online social spaces for many years – but for the uninitiated, these trolls can wreck havoc and deep confusion.  Give it a read.