In the past week or two, through necessity and desire, I have begun to drop a few of the ways in which we have been speaking about social computing over the last few years. New Media? Totally gone. Social Networking? Done with it. Social Media? On its way out (OK, I have a soft spot for that one). You get the drift…
So what’s up? As my friend and colleague, Ethan McCarty, likes to point out when you talk about these efforts in practice, “it sounds like the internet.” How true.
We have woven most of these practices into our daily surfing. We consume video in spaces that are social in a variety of ways, we comment with our friends and with strangers in open spaces without pause or notice, we categorize and organize content for the greater good as habit, not by necessity anymore. The clock has passed midnight and we have entered a new day.
I hereby proclaim that I am no longer an IBM New Media professional by title. These concepts and practices are now fully integrated into our marketing and communications organization. I am now simply just an IBM employee in marketing and communications who posesses some very current skills – not to be confused with some sort of wild ‘future’ skill. I value the fantastic memories of what our organization has been through over the last 6 years and I look forward to now, officially, moving back to participating on ‘the internet’ we all know and love.
