Just received my copy of the new Shel Holtz / John Havens book Tactical Transparency and wanted to encourage all of you to pick one up and give it a read. My thoughts on the book (from the ‘praise’ section inside the jacket)…
Does your organization host an online platform for open collaborative conversation? Even if your answer is no, understand that there are a number of web destinations where your employees and stakeholders are likely engaged in discussions already, forming networks of relationships and representing your brand. Communications professionals are no longer in control of the message and your firewall is losing bricks. Understanding how to communicate in these new and very popular social spaces, and understanding how to represent your brand & values through transparent and meaningful actions have never been more important. In Tactical Transparency, John and Shel not only encourage but educate on how you, your employees, and all of your stakeholders can be true brand ambassadors in this new world.
