Shel Holtz and Neville Hobson have just published (May 5th) an interview with Jon Iwata, Senior Vice President of Communications at IBM Corp (my employer). The subject of the conversation is centered on the recent study done by the Arthur Page Society entitled The Authentic Enterprise (mentioned in this blog in the past). I would strongly suggest you give this podcast a listen to catch a glimpse into how Jon views the evolving world of Corporate Communications.
Jon Iwata discusses The Authentic Enterprise
Published May 6, 2008 Uncategorized 3 CommentsTags: authenticenterprise, communications, corporate, ibm, iwata, marketing
3 Responses to “Jon Iwata discusses The Authentic Enterprise”
- 1 Trackback on May 20, 2008 at 6:56 am
- 2 Trackback on February 22, 2009 at 2:43 pm
good resourse Anyway by sight very much it is pleasant to me